| 
The
only brand that grows with Kids
|
#1
Kids Network With Over 90.4 Million Viewers Monthly
|
• |
Nickelodeon
enjoys 100% brand awareness among Kids 2-17 |
• |
Promotes
education |
• |
Features
diverse cultures |
• |
Prohibits
violence |
Parents,
Children, And Even Some Teens And College-Age Kids
|
• |
Parents
who believe in Nickelodeon’s quality and positive messaging |
• |
Kids
seeking glasses with cool, kid-friendly features and durable components |
• |
Kids
of all ages and stages – Nick offers Dora The Explorer for Kids
2-5; Jimmy Neutron for Kids 6-11, Rocket Power for youth 12-15 and SpongeBob
for young adults 15-18 and also college students 18-24 |
Designs
That Make It Fun For Kids Of All Ages To Wear Glasses
|
• |
Temple
tip logos consistent with each property |
• |
Character
inspired details – bubbles for SpongeBob, skateboards that move
on Rocket Power eyewear – each frame really speaks to Kids |
• |
Glow
in the dark – easy to spot and fun to show off (on selected models) |
• |
Spring
hinges on every style for comfort and durability |
| • |
Targeted
to different segments of the kids’ market, according to the age
appeal of each Nick character |
| ©
2003 VIACOM INTERNATIONAL INC. All rights reserved. Nickelodeon, SpongeBob
SquarePants and all related titles, logos and characters are trademarks
of Viacom International Inc. Created by Stephen Hillenburg. |
