| Jeans
that fit. Beautifully.
Eyewear
that fits. Beautifully. |
| The
fastest growing jeans brand in America now offers a collection of
eywear that makes it easy for every woman to find a fit that flatters. |
Consumer
Profile
25
to 55 years old
Working
wife and mother who likes her fashion timeless and "on-trend."
She values: |
| • |
Convenience |
| • |
Practicality |
| • |
Value |
| • |
Flattering
fit |
| • |
Fashionable
apparel |
Eyewear
Collection Concept
Eyewear that fits. Beautifully. |
| • |
Simple,
feminine shapes to fit oval, square, round triangular and diamond
face shapes. |
| • |
Contrasting
fronts and temples go from dramatic to demure, with on-trend colors
that fit with today's cosmetics and fashions. |
| • |
Easy
to understand sizes to make it simple to find the perfect fit. |
| • |
Three
distinct fashion frame groups
-
Trim metal fronts with plastic temples layered with color
-
Plastic styles in colors ranging from classic tortoise to black
layered on crystal.
-
Trim metal fronts with aluminum temples
|
