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Introducing
a New Generation of Wrangler Eyewear |
| One
of the top two national jeans brands in the U.S., Wrangler Jeans Co.
is a mega-lifestyle brand that targets younger men with casual, trend
relevant fashion apparel and accessories. |
|
Consumer
Profile
18-34 year old males who appreciate
current trends in materials and styling
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Social
leisure time is spent primarily with friends |
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Key
activities include sports, music and socializing |
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Eyewear
Collection Concept
A New Generation of Wrangler Eyewear
|
| • |
New
"distressed" finish options |
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Ultra-trim
spring hinges on select styles |
| • |
Impactful,
signature temple tip designs |
| • |
A
broad range of on-trend, rectangular shapes sized to fit narrow
to wide faces
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