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Nouveau
Eyewear supplies ophthalmic frames to international, national and regional
eyewear retailers, mass merchants, wholesalers, independent doctors of
optometry and opticians. Since its inception in 1985, Nouveau has gained
renown as a forward-thinking company offering innovative high-quality
products, value-added superior customer service, and superior marketing
support.
Nouveau holds eyewear licensing agreements with many important brands,
including the recently acquired powerhouse for kids – Nickelodeon.
| Licensed
Brands |
Year
of Initial Agreement |
Van Heusen®. . . . . . . . . . . . . .
. . . . . .1988 |
J.G.
Hook® . . . . . . . . . . . . . . . .
. . . . .1990 |
Christie
Brinkley® . . . . .. . . . . . . . . .
. .1993 |
L.A.
Gear®. . . . . . . . . . . . . . . ..
. . . . . 1995 |
Wrangler®.
. . . . . . . . . . . . . . .. .. . . . . 2000 |
| Nickelodeon®
. . . . . . . . . . . . . .. . . . . ..2001 |
| Wrangler
Jeans Company® . . . . . . . . . .2005 |
| Riders
by the Makers of Lee® . . . . . . . ..2005 |
Geoffrey
Beene® . . . . . . . . . . . . . .. .
. .2005 |
Nouveau
has also created two value brands,
to address specific target segments: |
Caravaggio®.
. . . . . . . . . . . . . . . . . . . 1992 |
Via
Milano® . . . . . . . . . . . . . . .
. . . . . 1999 |
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DESIGN
Nouveau’s eyewear design team creates each collection to project
a strong brand image and to fit a specific customer profile. Our product
portfolio is designed to reach all demographics.
TECHNOLOGICAL DEVELOPMENTS
Nouveau has introduced trademarked innovations, including FlexPads®
self-adjusting nose pads, Flex-Tips™ adjustable temple tips, Soft
Hug™ temples, and Wide Angle™ Spring Hinges.
Nouveau has a full service in-house advertising agency dedicated to the
support of it's brands and customers. The agency is staffed with a professional
marketing team with an onsite Macintosh network to assist in the design
of ad campaigns, point-of-sale materials, and customer presentations.
Nouveau has been recognized for creative marketing programs, exceptional
service, and leadership in the area of quality control. Nouveau is also
a member of the Vision Council of America and a dedicated supporter of
their Check Yearly, See Clearly campaign.
Nouveau is a privately held company based in Dallas, Texas (2853 Eisenhower
Street, Carrollton, TX 75007). The primary facility houses a distribution
center as well as a full service advertising agency.
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