SpongeBob SquarePants Eyewear Makes International Debut at Mido 2005
Nouveau Eyewear announces the international introduction of SpongeBob Eyewear at Mido 2005. SpongeBob SquarePants, star of the phenomenally successful animated children’s program, is proving a merchandising powerhouse with strong product sales that continue to climb worldwide. Now, SpongeBob Eyewear splashes onto the scene with a frame collection to delight kids of every age and stage.

“We’re riding a tidal wave of popularity,” says Evan Aptaker, Co-President of Nouveau Eyewear. With fans that range in age from 2-22, SpongeBob Eyewear targets a broad range of the youth demographic, which promises strong sales for the collection in the international marketplace.

In keeping with the good clean silliness of the SpongeBob TV show, SpongeBob Eyewear incorporates fun design details such as aquatic motifs on temples. Every style features SpongeBob’s smiling face on a temple tip inset, and some have temple tips that glow in the dark. Styles designed for teens and young adults are distinguished by muted colors and more subtle design details than their kid-targeted counterparts.

Internationally, SpongeBob’s popularity is poised for exponential growth. Already the #1 show for children in Germany, SpongeBob was the featured property in one of the most successful Burger King promotions ever (rated one of the top ten). In Scandanavia, SpongeBob boasts 59% of the kids’ TV market share. SpongeBob is the most popular character with both boys and girls 4-12 in Benelux. And throughout the UK, SpongeBob products continue to be strong sellers in Clintons, Virgin Megastores and other top retailers.

See how SpongeBob Eyewear can help buoy your children’s spectacle sales at Nouveau Eyewear, Pad. 16/I, Booth D-31 at Mido 2005. For more information or to arrange a SpongeBob Eyewear viewing, please call 972-242-3633.