Nouveau designs lifestyle eyewear for men, women and children. Our customer base includes major national and international chains, distributors, wholesale laboratories, independent doctors, opticians and stand-alone optical stores.

Nouveau's corporate culture is customer driven, and our people pride themselves on being the very best. With over 25 years in the optical industry, Nouveau Eyewear can address all of your eyewear needs.


  • Always put the customer first
  • Strive to be the best partner possible
  • Exceed expectations – every day
  • Reflect what is most important to us as a company: Quality, Integrity and Value


  • We personally oversee the placement, shipment and tracking of each eyewear order
  • Every frame shipped undergoes a 26-point quality control check - we assure 100% accuracy in material, color, size, and functionality
  • Our product team consists of fashion and industrial design professionals from Italy, China and the United States
  • We manage over 3,500 individual sku’s and shipped 2.4 million units in 2009
  • The services of our in-house marketing agency are available to help custom tailor programs to meet your growing needs


From mass market wholesale to the independent optician, Nouveau caters to everyone. We currently manage ten licensed and four in-house brands shipping to over a dozen countries worldwide.

Our brands range from high-end fashion to managed care ophthalmics…Nouveau offers a frame to suit nearly every taste and budget.


For three decades, Nouveau has been providing men’s ophthalmic frames to eyewear retailers, laboratories and independent doctors of optometry. Today, our portfolio includes some of the most renowned fashion brands in the world. Consumers will appreciate the smart, masculine styles seen in each collection. Designs range from ultra-sporty to boardroom savvy – all while offering effortless comfort and individual style.


Women’s eyewear is a mixture of sophisticated current trends with contemporary updates from classic models. Scores of frames pay attention to precise, colorful details, while others may be delicate and very feminine. In addition to value brands, Nouveau offers collections from renowned fashion icons and designers. With a broad assortment, eyecare professionals are sure to find the ideal frames to accommodate their patients’ discriminating tastes.


With fashions ranging from infant through teen, youth frames are an important part of any eyewear dispensary. Nouveau offers stylish eyewear that kids are certain to love and superior quality that parents will appreciate.


Nouveau prides itself in developing sunglasses that provide superior protection from the elements, exceptional style and outstanding value for our customers. Designed for men and women, Nouveau’s brands are characterized by high-end styling and the perfect balance of comfort and quality. Our frame styles range from elegant to sporty for limitless form and function.


Capturing the romantic culture of Italy, Caravaggio is Nouveau’s premium value brand. Frames within the collection range from the traditional to trendsetting savvy. Inspired by the artistic European spirit, the line offers refined designs that cater to a range of tastes and budgets.